Z PALETTE – Simplify Your Makeup Routine with Custom Palettes

Whether you’re a makeup artist traveling with bulky palettes or a beauty lover who faces difficulties in finding the right shades, it’s a hassle. That’s where Z Palette comes in, a magnetic, refillable palettes that give you freedom to customize, organize, and simplify your makeup routine faster, easier, and clutter-free.
From popular beauty brands to individuals, we love Z palettes not only for their sleek design but also for their unique, customizable palette design feature. So, no more opening compacts and taking off lids, carry only what you need.
Inspiration Behind Z PALETTE Creative Business
The creative business idea behind Z Palette comes down to a simple question: Why can’t makeup be organized the way one wants it? The struggle of massy, impractical makeup palettes became the starting point for something bigger, Z PALETTE. What began as a personal solution evolved into a creative business that gives makeup lovers freedom to mix and match their favorite shades in one palette.
Zena Shteysel, the CEO of Z Produx Inc. and the creator of the Z Palette, implemented a process called “depotting,” removing a makeup product from its original, often bulky, container and transferring it into empty, customizable magnetic palettes. This organizing method extends beyond products to encompass digital beauty experiences. From empty magnetic palettes to De-Potting tools, reshape your palettes with different eyeshadow shades, blushes, and others.
Why Z PALETTE Is Popular in the Beauty Industry?
The tagline of Z PALETTE is, “Custom, Organize, and Simplify your own beauty kit.” That grabs the attention of beauty artists and trendy beauty brands. It features an open face, a super-strong magnetic base with no inserts, wells, or dividers, making it a must-have universal palette.

These palettes’ lightweight case and flexible bending system save space so that you can put other makeup items. To cater to diverse buyer personas and their unique needs, the owner offers 8 different palette sizes and shapes, ensuring the perfect fit for every makeup lover. Other key features are:
- Open magnetic base: A divider-free magnetic surface holds any non-metal and metal makeup pan or can.
- Fold-under lid: The lid can be folded completely under the base, saving space on a vanity or makeup station, and making it easier to apply makeup.
- Lightweight and durable design: Durable and laminate-coated shell is lightweight, perfect to carry with the Z Palette travel bag or your go-to purse.
- Eco-friendly materials: It is made from recyclable cardboard and is constructed with a more sustainable approach to beauty products.
- Clear window: The Z PALETTE design features a clear window, letting you easily see the colors inside, saving time.
- Hand-made palettes: Each Z palette is hand-made to meet your unique needs (size, shape, or brand).
What are the Different Z Palette Product sizes?

The customizable magnetic empty makeup palette, Z Palette, is available in 8 different sizes and shapes for eyeshadows, blush, and powder from any brand. Below is a detailed size chart with approx. Weight and pan capacity:
- Extra Large Z Palette: Inside dimensions (7.38″L x 5.25″W x 0.25″D) & outside dimensions (8.25″L x 6.19″W x 0.56″D). The appx. weight 0.75 pounds and the pan capacity is 20pc magnetic stickers (10pc round & 10pc square).
- Extra Large Deep Z Palette: Inside dimensions (7.5″L x 5.38″W x 0.56″D) & outside dimensions (8.19″L x 6.19″W x 0.81″D). The appx. weight 0.75 pounds and the pan capacity is 20pc magnetic stickers (10pc round & 10pc square).
- Large Z Palette: Inside dimensions (7.44″L x 4.13″W x 0.25″D) & outside dimensions (8.06″L x 4.94″W x 0.56″D). The appx. weight 0.63 pounds and the pan capacity is 20pc magnetic stickers (10pc round & 10pc square).
- Large Deep Black Z Palette: Inside dimensions (7.38″ L x 4.25″ W x 0.56″ D) & outside dimensions (8.25″ L x 5.12″ W x 0.81″ D). The appx. weight 0.63 pounds and the pan capacity is 20pc magnetic stickers (10pc round & 10pc square).
- Medium Deep Z Palette: Inside dimensions (5.875″L x 3.25″W x 0.375″D) & outside dimensions (6.68″L x 4.125″W x 0.68″D). The appx. weight 0.50 pounds and the pan capacity is 20pc magnetic stickers (10pc round & 10pc square).
- Junior Mirror Z Palette: Inside dimensions (5.125″L x 3.25″W x 0.25″D) & outside dimensions (5.75″L x 3.875″W x 0.625″D). The appx. weight 0.40 pounds and the pan capacity is 20pc magnetic stickers (10pc round & 10pc square).
- Small Z Palette: Inside dimensions (3.18″L x 3.18″W x 0.25″D) & outside dimensions (3.8″L x 3.8″W x 0.56″D). The appx. weight 0.31 pounds and the pan capacity is 10pc magnetic stickers (5pc round & 5pc square).
- Mini Z Palette: Inside dimensions (3.25″L x 1.33″W x 0.25″D) & outside dimensions (4.06″L x 2.18″W x 0.50″D). The appx. weight 0.125 pounds and the pan capacity is 3 standard-size round or square single or 7 mini round empty makeup pans.
How Do You Create Your Own Z Palette with InkyBay?
Creating your own custom Z palette is simple and fun with InkyBay’s product personalizer tool. Visit the Z Palette’s site and select the “Create Your Own” option. After that, choose your preferred palette size and hit the “customize it” button, as the picture below:

There are options from which you can select quantity, add notes, or request a quote. Also, you can upload images, logos, or artwork files to make your palette eye-catching.

After you finalize the design and place an order, the company receives a print-ready vector file (SVG/PDF/JPG/PNG) that facilitates faster production. It also saves in-house design expenses and gives you the fun of expressing your creativity in your kit. With InkyBay, the product customization and personalization are easy and simple; no prior design experience is required.
Final Thought
The Z PALETTE product customization is a game-changer in the beauty industry, particularly for beauty artists or individuals who travel frequently. The uniqueness of this business lies in its blend of efficiency, which gives individuals the freedom to organize, declutter, and design palettes that match their lifestyle.
Together, Z Palette and InkyBay make this customization go even further. Users can design their palette covers with colors, text, artwork, or a branding logo using InkyBay, making Z palettes truly unique.
No more heavy kits, no more wasted product, and no more searching for the right shade. Together, Z Palette and InkyBay create not just a beauty product, but an experience where professionals and beauty lovers meet creativity and function, meet style.

eCommerce platform: Shopify
URL: https://www.zpalette.com/
Country: USA
Product Type: Customized Makeup Palette


